Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that can be applied to any lure. The process to apply the scent is straightforward: wet your lure and drop it into the Gulp!® Slime container of dry powder, then gently close the lid, give it a shake and cast. It’s that simple. Once in the water the powder attached to your lure rapidly turns into a clear slime that disperses the Gulp!® scent formula in a fish attracting scent trail like no other. Your Fish. Our Science. It’s what the people in white coats do best at Berkley®.